Clarity sharpens each day. President Barack Obama is taking America on a remarkable journey. His historic agenda will change our country. The first leg, moving the pieces through Congress, demands enormous outside citizen pressure. The Obama army recruited during the campaign is stationed across the country and poised to act. Battle strategies are unfolding. Whether shaped by political or community organizing is key.
A political campaign may run out of everything from money to enough votes but the supply of experts is endless. Whether the person who walks in to buy a lawn sign or the caller with the perfect policy concept, experts stretch beyond the horizon. I’m one of those people.
My own run for Portland City Council in 1992 (a race equivalent in size to running for Congress) and political volunteer work, including full-time on the Obama campaign in Oregon, does not make me an expert. However, I have a perspective.
Obama for America is the best national campaign in history. Efforts to elect candidates in races local to national will be influenced for a very long time by what it taught us. Cohesion and brilliance at the national level fueled success at the local.
Political organizing is fanaticism made possible by a short time line-it ends Election Day. Any desiring a military experience without enlisting need only be hired by a national campaign. There is a clear chain of command-crystal clear (is there any other kind). There is a deep loyalty to the cause expressed in 14 to 16 hour workdays seven days a week.
The relentless target: voter contact. From getting volunteers to knock on neighborhood doors to making telephone calls, campaign workers are valued by the numbers they produce. That which does not grow the numbers has little value.
Clear objectives are also part of community organizing-keeping Wal Mart from building a store in your neighborhood, or seeking fairness for tenants. Strategies are more relational-you get to know those you recruit. Learning and planning is a more inclusive process. From group wisdom come the best tactics.
I was most marked in my 8 months on the campaign by Barack Obama’s work to blend community organizing with the political version. 10,000 citizens, trained in a fused version of organizing, spent summer 2008 as full-time Obama for America volunteers. One was a San Francisco psychologist who set aside his practice for the summer to live his commitment. The pain of his struggle over pressure to produce numbers versus building relationships to foster stronger volunteer foundations was profound. Both participants and paid staff judged the results of the Obama Fellows Program mixed. It does not diminish the power of the concept. Or its meaning now.
Achieving President Obama’s sweeping national agenda won’t happen in a short, definitive time line. The power of personal connection and group wisdom is required for our longer, shared journey. President Obama said often during his campaign, “If all we accomplish is winning an election, we will have failed.” I believe he understands that San Francisco psychologist.
